Tuesday, May 11, 2021

Leeds vegan food producer launches plant-based hot dog with iconic US brand

Meatless Farm, the Leeds-based vegan food producer, is partnering with iconic American company Nathan’s Famous to launch its first plant-based hot dog.

The transatlantic partnership will see Nathan’s Famous combine its over 100-year-old secret spice recipe with cutting edge plant-based ingredients including pea protein, natural hardwood smoke and colour from vegetable juices.

The end result has taken over a year to develop.

Nathan’s Famous – which sold over 700 million hot dogs last year – will be offering free plant-based hot dogs with every purchase of a regular menu item during the first week of launch.

“We’re working with the most iconic hot dog company in the US, turning this American favourite into a Meatless favourite,” said Morten Toft Bech, founder of Yorkshire-based Meatless Farm.

“Increasingly, more people are aware of the impact intensively farmed meat has on the planet and are now looking for fresh, good quality food that tastes amazing and not only helps protect our health, but the environment too.

“This exciting partnership with Nathan’s Famous provides the opportunity to inspire a new generation of carbon conscious consumers to eat more meat-less. More people making smaller changes will have a greater impact than a few making drastic ones.”

Recently, Meatless Farm turned Pret A Manger’s iconic Swedish Meatball Wrap plant-based.

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