The value of the tourism industry in Lincolnshire has risen by 7.3% to reach £1.47 billion in 2017, according to the latest figures.
STEAM figures reveal that in 2017 the county attracted more than 20 million visitors – a 3% rise on the previous year.
And that has helped increase the value of the county’s visitor economy by around 30% over the last five years.
“Tourism is a key industry for the county economy, employing around 19,500 people,” said Cllr Colin Davie, Executive Member for Economy and Place.
“We’re working hard to attract even more visitors, and over the last couple of years we’ve dramatically improved what we have to offer.
“As a result, not only has the number of day-visitors increased by around 450,000, the number of people staying for longer has increased by around 160,000 too, a 5% rise.
“And although August remains our busiest month, October and March have seen the largest increases in visitor numbers.
“That suggests our efforts to extend the traditional tourist season, with new attractions like the recently opened North Sea Observatory, are paying off.
“And with the Mayflower 400 celebrations in 2020 and much more on the horizon, I’m confident our tourism economy will continue to thrive in the years to come.”