Monday, September 21, 2020

Lockdown leads to sales surge for Gelder’s online business

The COVID-19 lockdown has delivered a sales surge for Lincolnshire-based Gelder Group’s online business, LoveDIY.

Amongst the thousands of tins of emulsion, 844 tins of shed & fence paint, 367 tins of doorstep paint and 402 hanging basket brackets however one item, above all others stands out – 52 Gold Pans.

“We started stocking gold pans as part of a manufacturing deal for tools, not expecting to sell many, if any at all,” said LoveDIY Manager Martin Ward.

“This all changed during lockdown when 52 where dispatched, mainly to customers from Wales.”

Like many online businesses, LoveDIY has seen sales in various home improvement lines rocket during the COVID-19 pandemic but even with the gold price rising by over 50% since April a surge in Gold pans wasn’t predicted.

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