Louth Tractors introduces new senior team to lead its ‘customer first’ vision

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Machinery dealership Louth Tractors has unveiled its new senior management team following a series of appointments at the firm.

The five-strong team now heads up all new machinery sales, aftersales care, servicing, parts and finance across both Louth and Limber depots.

Led by general manager Gary Rance, they will be helping to make his renewed ‘customer-first’ vision for the business a reality for farmers across Lincolnshire.

Lliwen Jones has joined as the new sales manager. A keen horse rider and member of Lincolnshire Young Farmers, she is the person to speak to for all farm machinery demonstration and sales enquiries.

Aftersales manager Bryan Eaton has spent his career in customer support for all things mechanical for some of the world’s biggest brands. He will be offering dedicated, personalised support for every machinery customer.

Two and a half years after she joined Louth Tractors, Emily Loveley has been promoted to the new role of financial controller. She is now the first point of contact for any customer accounts or finance query.

They have all joined parts director Jonathan Urry, who will continue to make sure the company stocks the widest and most up-to-date range of spares in the area all year round.

Gary Rance, general manager for Louth Tractors, said: “I’m so pleased to introduce the new senior team – we’ve taken our time to get the right people in place and now it’s all about getting the news out to the customers that we serve and giving them unbeatable service every time.

“We’ve got a great team and there’s such in-depth knowledge and dedication to providing the best customer experience right across the business. This the first of many big changes we’ve got planned for the business over the next 12 months.”

The new-look senior team has been further bolstered by four new appointments to the sales department.

New sales executives Harry Strawson and Dale Coppin, and sales support Richard Towns and Emily Bennison have all joined this autumn.

Harry Strawson comes from a family of arable farmers in North Lincolnshire. A combines specialist, he’s an expert on all types of land work machinery.

Dale Coppin is Louth born and bred. A keen shot and son of a gamekeeper, he’s keen to get out and meet farmers across the county to help with all their machinery needs.

Lead demonstrator, Richard Towns brings more than a decade’s experience on arable and land work. He is already out every week field testing tractors, balers, drills and ploughs from the top manufacturers.

Emily Bennison has joined as sales assistant at Louth. With a strong agricultural background and years’ of farm machinery experience, she will be supporting the team in all things sales.