Sunday, January 24, 2021

Menswear firm turnover has grown from zero to £1m since Brexit referendum

Two-man menswear start-up HebTroCo hit its first Brexit-related stumbling block on the day it placed its initial fabric order – but has hit the £1m turnover mark just ahead of Article 50’s expiry date.

“The first time we ordered cloth we’d had a quotation, then the Brexit vote happened and it went up by 10 per cent. That was a bit of a blow,” says HebTroCo co-founder Ed Oxley. “But we’re from Yorkshire, so we just get on with it. We’ve been through civil war, we’ve been through the industrial revolution, something like Brexit’s not going to stop us.

“But really, we don’t have much choice because we don’t know what Brexit is, so what can we do other than carry on?”‘Carrying on’ has led to HebTroCo selling more than 6,000 pairs of trousers to customers across the world.

The business started with a conversation about whether it would be possible to get Hebden Bridge, nicknamed ‘Trouser Town’ during the industrial revolution for the volume of garments it produced, making trousers again. Co-founders Brant Richards and Ed Oxley launched a Kickstarter to find out.

“We had a stupid idea down the pub and now we’re stuck with it,” says Brant. “We’re up against fast, dirty fashion, the challenges of Brexit and a market that’s geared towards big businesses selling cheap. But it’s working!”

Now into their fourth year, the pair has expanded its business to include menswear items and accessories including boots, jackets, belts and pocket knives. Everything is designed and made in collaboration with some of northern Britain’s best factories and artisans.

HebTroCo currently works with makers from Yorkshire, Lancashire, Derbyshire and Nottinghamshire. Its partners range in size from Cookson & Clegg, a 159-year-old business with a state-of-the-art factory that produces 2,000 garments per month, to Thomas Greenwood, a blacksmith and belt-maker who forges his buckles on an anvil.

“You get these men come in who don’t really like shopping much but do like to have something that’s good quality and makes them look better. That’s our stuff,” says Ed. “And I think they like us because even though we’re mouthy, we’re down to earth. Our business is in a former chicken shed, and there’s no slick team of marketers or advertising people. We’re quite for-real. People like that.

“We’re trying not to be greedy, we’re trying to do it well and keep the price right. We’re trying to make ourselves last as a company in the same way that we try to make clothes that will last.”

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