Middle East expansion for growing Bradford food distributor

Middle East expansion for growing Bradford food distributor

A Bradford food and drink distributor has enjoyed an uptick in exports thanks to growth in the global health foods and wellness markets.

Since 2015, Premcrest has grown its overseas sales to make up 10% of its overall revenue. The business is now expanding into the Middle East.

This comes as the global health food and wellness market is set to grow by $681bn between now and 2022.

Premcrest is now in talks with Middle East distributors after making contacts at Gulfood, the world’s largest food and drink trade show, in February 2018.

The business attended the exhibition as part of a Northern Powerhouse delegation with support from the Food is GREAT campaign.

This cross-department initiative from the Government aims to showcase food and drink overseas by the Department for Environment, Food and Rural Affairs (Defra), and the Department for International Trade (DIT).

Yorkshire and the Humber-based International Trade Advisers (ITAs) identified potential buyers Premcrest should target at the event and set up meetings for the business. These one-to-ones enabled the business to showcase their products and capabilities to potential overseas partners.

Premcrest’s expansion to the Middle East follows the company’s decision to proactively target overseas sales three years ago after a run of unexpected international orders.

It has since secured customers in markets including China, Hong Kong, France, Germany and Spain and recently shipped £1,200 worth of health foods to a customer in Bulgaria.

Mo Zafir, General Manager at Premcrest, said: “UK manufacturers are at the forefront of the global health food sector.

“These brands are not only recognised for their innovation and quality from overseas buyers, but for their increasingly ecological approach to packaging – with retailers and consumers striving to reduce plastic waste.

“Following success in Europe and the Far East, the Middle East presents the next big opportunity for us. Working alongside ITAs, we’re confident that we can make this a success.

“Defra and DIT’s support has paid dividends, from helping us to build our contacts to advising on paperwork.

“With the abundance of exporting expertise available, I’d urge other Bradford firms thinking about exporting, or building on their strategy, to get help today. If we can do it, you can too.”