Just six months after it brought its name to Lincoln, a multi-franchise motoring group is gearing-up for further expansion in the city.
Lincoln-based chartered surveyor Banks Long & Co has acted on behalf of motoring company Charles Warner and leased part of its Outer Circle Road site to the fast-growing Pentagon Motor Group.
Derby-headquartered Pentagon Group, which is leasing about half of the three-acre site from Charles Warner, will be employing 20 people at the site (including some staff who will be relocating from its current, overcrowded site on Tritton Road).
From today (Tuesday, February 23) Pentagon will be the new name for Mitsubishi in the city, with the launch of a state-of-the-art showroom on Outer Circle Road.
Pentagon is also moving its Renault and Dacia business (currently based at Tritton Road) to Outer Circle Road in late April. This will follow a complete refurbishment of an existing showroom.
The new facility will house five Mitsubishi vehicles, including favourites from the range including class-leading 4x4s, seven-seater family SUVs and popular city crossover. There will be space for about 80 approved used cars and commercial vehicles, across the new site.
General manager Andy Finch said: “We have been listening to our customers ever since we first arrived in Lincoln six months ago and it’s quickly become clear that we’ve outgrown the Tritton Road site. The imminent move of Renault and Dacia to this new location, together with the new showroom for the outstanding new Mitsubishi range is great news for everyone.”
Charles Warner managing director Mike Seward said the leasing deal adds up to a winning move for both businesses. “For some time now, the site we have been trading from has been larger than we needed. It made sense to find another occupier for our surplus area.
Charles Warner has kept about half of its site and the company still has the benefit of main road access to its Sales and Aftersales operations.
Pentagon’s expansion in Lincoln, along with the new dealerships it opened in the second half of 2015, means it will now have 31 franchise points.