Morrisons rolls out Amazon partnership to more UK cities

Morrisons rolls out Amazon partnership to more UK cities
Credit: Shutterstock.com/ James W Copeland

Morrisons is expanding its partnership with Amazon offering same-day online grocery deliver to more cities across the UK.

‘Morrisons at Amazon’ is an ultra-fast same day, online grocery home delivery service, currently available to Amazon Prime Now customers in Leeds, Manchester, Birmingham, and parts of London and the home counties.

Customers can order a full Morrisons shop online, which is then picked at a local Morrisons store, and delivered by Amazon.

The option for delivery within one hour of the order being placed is available for many customers across these cities.

During 2019, this ultra-fast same day service will begin to be rolled out to other cities, including Glasgow, Newcastle, Liverpool, Sheffield and Portsmouth. In future years, ‘Morrisons at Amazon’ will be expanded to further cities across the UK.

The expansion will see Morrisons becoming a retailer on Amazon’s Prime Now website and app, through ‘Morrisons at Amazon’, and selling directly to customers.

Morrisons will continue as a wholesaler for all Amazon’s other UK grocery offers for customers.

“Amazon has been a valued partner of Morrisons for over three years, and we are pleased to be expanding our relationship together. Continuing to partner with the best digital operators such as Amazon is a significant, capital light growth opportunity for Morrisons,” said Morrisons Chief Executive David Potts.

Doug Gurr, Amazon UK Country Manager, added: “We have greatly valued our relationship with Morrisons since the launch of the Morrisons store on Prime Now in the UK in 2016 and expanding this relationship enables us to offer Morrisons high quality grocery selection to even more Prime members.”