Morrisons and McColl’s are extending their wholesale supply partnership in a move which will see 300 of the latter’s convenience stores converted to the Morrisons Daily format over the next three years.
The stores will offer a full Morrisons convenience range and will be branded Morrisons Daily, but will continue to be owned and operated by McColl’s.
This roll-out follows over 30 successful McColl’s to Morrisons Daily conversions in recent months.
As reported by McColl’s, the Morrisons Daily stores have consistently delivered the strongest like-for-like sales performance within the McColl’s estate, driven by the higher mix of grocery sales, breadth of offer and value proposition.
In addition, Morrisons and McColl’s have extended their partnership by a further three years, with Morrisons now to act as McColl’s sole wholesale supplier out to 2027.
Morrisons currently supply over 1,200 McColl’s stores, including over 230 of its biggest convenience stores.
“Today’s agreement is another example of Morrisons extending the reach of our popular brand,” said Morrisons’ Chief Executive, David Potts.
“In doing so, we are building a broader, stronger Morrisons for customers, and leveraging our existing assets to achieve capital light, profitable growth.
Jonathan Miller, Chief Executive of McColl’s, added: “I am delighted to extend our partnership with Morrisons by a further three years, ensuring the continued supply of a supermarket-quality offer across our entire estate, as well as the planned conversion of additional Morrisons Daily stores.
“In Morrisons we retain a long-term partner with best-in-class sourcing and manufacturing capabilities and a leading convenience offer for the local neighbourhood communities we serve across the country.”