Saturday, November 27, 2021

New division launch for localisation and media services specialist

ZOO Digital, provider of localisation and media services, has launched a mastering services division.

The new division is headed up by ex-Fox Filmed Entertainment, Melissa McAllister as director of TV mastering and servicing.

With 18 years of experience in the media and entertainment industry, including as Supervisor of Scheduling and Servicing for Media Services at Fox Filmed Entertainment, McAllister specialises in managing projects to deliver the highest levels of quality, while adhering to some of the tightest turnaround times demanded in the entertainment industry.

This new service offering will support content creators to deliver for next day air on major streaming services and platforms.

ZOO, which has an office in Sheffield, will provide mastering for both UHD and HD content – this will include next day air servicing for content on major streaming platforms.

The service will be led out of ZOO’s Los Angeles facility, which benefits from the latest hardware and software for mastering, QC and packaging.

“The launch of a dedicated mastering service is the natural progression in our offering to clients. Our aim is to make their lives easier, in this case by being a strategic partner that can provide multiple services in one place,” said Gordon Doran, president at ZOO Digital.

“The biggest names in entertainment are dealing with more languages, more platforms, and more audiences, so having a vendor that can offer both multi-language localisation and media services means greater efficiency, fewer delays, and simplifies the challenge of taking a project from post-production to platform.”

On the new service launch, McAllister said: “The biggest factors in delivering mastering services in the entertainment industry are exactly the traits that ZOO has made its name for.

“By always looking ahead at how best to tackle industry challenges, this has enabled us to hit the ground running with the new service line.

“ ZOO is a proven safe pair of hands for the biggest names in the industry and we already have the knowledge and experience within the team to deliver high-quality mastering projects.”

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