New JV company is ready to reveal homes plan for Hull’s Fruit Market


Wykeland Beal, the joint venture company behind regeneration of Hull’s Fruit Market, is to launch a development of new homes within the city’s first urban village.

Hundreds are expected to attend the launch weekend on Saturday, 20th January and Sunday, 21st January 21, when the first details of the 101 new homes in the Fruit Market waterside quarter will be revealed.

Two long-established Hull businesses, regeneration company Wykeland Group and leading housebuilder Beal Homes, have come together as Wykeland Beal. The development partners today hailed the launch of the £17m residential scheme as the latest major chapter in the exciting transformation of the Fruit Market, building on the momentum of Hull’s game-changing year as UK City of Culture.

Richard Beal, Chairman and MD of Beal Homes, said: “We’re excited to announce the launch of Fruit Market residential development and look forward to letting prospective buyers know how they can become part of it.

“This will be a residential development unlike anything seen previously in Hull or East Yorkshire. The Fruit Market offers not just a place to live, but a unique lifestyle opportunity – the chance to be part of a new, vibrant community where people love to live, work and play, and where residents have everything they need close to hand.

“This development will bring the contemporary lifestyle and energetic vibe of the trendiest areas of major cities such as London, Manchester and Liverpool to Hull, combined with a true sense of community and belonging.

“With the regeneration of the Fruit Market taking root and Hull buoyed by City of Culture, we believe this is the perfect time to offer this new residential and lifestyle opportunity. We’ve had huge interest in the Fruit Market and we expect the launch to be very well attended.”

The launch event will be held in Building C at the @TheDock development, adjacent to the Centre for Digital Innovation (C4DI) tech hub in Queen Street in the Fruit Market.

Wykeland Beal executives are expecting intense interest, with around 2,000 people having already registered their interest in buying in the Fruit Market.

People attending the launch will be given an overview of the development, view new external and internal images, and receive details of the property types and prices for the first homes released, which are due to be available for occupation from late 2018.

Dominic Gibbons, MD of Wykeland Group, said: “Our ambition for the Fruit Market is for it to a place of energy, creativity and opportunity, alive with activity morning, noon and evening. An essential part of that is creating a high-quality residential community within the Fruit Market, bringing further vibrancy and vitality to an area that has been rejuvenated by unprecedented investment.

“The launch of the residential development is a major milestone in a long-term regeneration project which is at the forefront of Hull’s reinvention as a great place to live, work and invest.”

The Fruit Market development will comprise high-quality one, two and three bedroom homes of varying types arranged in mews style around four private courtyards either side of Blanket Row. The homes are perfectly located just a short stroll from Humber Street in the heart of the Fruit Market and only a few minutes from the city centre.