York life sciences business, OptiBiotix Health, has launched weight management products in Australia and New Zealand.
In the latest international deal, the AIM listed company is launching meal replacement shakes and bars containing its OptiBiome proprietary weight management technology under the Optislim brand with Woolworths, ChemistWarehouse and on OptiPharm online store in Australia and New Zealand.
These simultaneous launches build on a licence agreement entered into in March 2020 granting OptiPharm exclusive use of the OptiBiome trademark in Australia, parts of Asia, New Zealand, Middle East, the Gulf States and North America and subsequent extension of terms to include Europe.
“Essentially, we are revolutionising meal replacements utilising OptiBiome, the award winning, patented ingredient from OptiBiotix. We look forward to a long and successful association with the OptiBiotix team,” said Garry McDonald, Managing Director of OptiPharm.
Dr Fred Narbel, Managing Director of OptiBiotix’s prebiotics division, added: “OptiBiotix’s partnership with Australia’s No. 1 weight management brand combined with the retailers’ distribution network allows the Company to access a wide base of customers in Australia and New Zealand and provide them with a scientifically proven and award-winning ingredient to help them achieve their weight loss.
“This first commercial step with OptiPharm highlights the strength of the relationship between the two companies and we look forward to future commercial launches beyond Australia and New Zealand.”