Boost for customer services at Persimmon despite slight loss in profits

Credit: Neil Hall/Reuters

Persimmon, the York-based homebuilder, has hailed another strong financial trading performance despite a slight fall in profit and revenue on last year.

Profit before tax for the six months ended 30 June was £509.3 million, a fall on the £516.3 million reported in the same period for the previous year.

Total group revenue also experienced a slight decline, falling 4.5% to £1.745 billion compared with £1.836 million on the same period in 2018.

Despite this decline, the company has hailed an improvement in customer satisfaction ratings.

That will no doubt come as a relief with the company having significantly invested in improving customer care. An addition £140 million has been invested in work in progress with an estimated £15 million increase in annual customer care spend.

“Improving the quality and service delivered to our customers remains our top priority and I am encouraged with the progress made in the first half, which clearly shows that Persimmon is changing,” said Group Chief Executive, Dave Jenkinson.

“Our customer satisfaction ratings for the current HBF survey year are showing improvement and I am particularly pleased that, in July, Persimmon became the first housebuilder to introduce a retention scheme for customers placing us at the forefront of strengthened consumer rights for homebuyers.”

He added: “I am confident that the progress we are making with our initiatives, our strong forward build, healthy forward sales and robust balance sheet place Persimmon in a strong position for the second half.”