Plan for £30m Humber Bridge tourist attraction revealed


The UK’s first musical road, a thrill ride and tours to the top of the north tower could all form part of a £30m tourist attraction to be developed at the Humber Bridge.

A masterplan to create ‘a beautifully engineered landscape of extraordinary experiences and activities’ at the Humber Bridge has been drawn up by architects Ian Ritchie.

Wider development also considered in the masterplan could take in the Country Park and Hessle and Barton foreshores.

The ten-year plan, which has been inspired by the Humber Bridge’s engineering and topography, is forecast to generate up to £29m for the economy during the 10-year development period, and up to £4.2m annually thereafter.

It will be completely self-funded from the start, with ongoing work paid for by revenue generated by the attraction itself. None of the work will be funded by the toll fees.

Councillor David Watson, Chair of the Humber Bridge Board, welcomed the plan, saying it outlined a fantastic visitor experience that reflected the industrial, artistic and cultural heritage of the region.

He added that as well as providing rides for thrill seekers, the plan includes important educational aspects to increase local participation in the Science, Technology, Engineering, Arts and Maths subjects and inspire the next generation of engineers.

Councillor Watson said: “Ian Ritchie Architects have put together a tremendous plan which has huge, positive implications for tourism, local residents and the region as a whole.

“By focusing on the unique aspects of the Humber Bridge and the Humber region, and making those the basis of their ideas, they have formulated a plan which provides everything from thrilling rides to concerts and performances in the inner recesses of the bridge, artistic and engineering-inspired spaces, educational opportunities  and  experiences across the Bridge. It is an incredibly impressive plan which has got the full backing of the Humber Bridge Board.”

Councillor Watson added that although the plan contained a vast range of different ideas and attractions, only those that were able to pay for themselves would be taken forward.

“We are determined that the attraction will be self-funding and profitable from the start,” he said.

“Therefore, any part of it that does not meet this test will either not be developed or will be discounted. That said, the ideas are so strong we imagine the vast majority, if not all of the plan, will come to fruition.”