Progeny Group acquires female-focussed financial planner

Progeny Group acquires female-focussed financial planner
Anna Sofat

Progeny Group, the Leeds-headquartered professional advisory firm, has acquired Addidi as it looks to enhance its services to woman.

Addidi, founded by Anna and Janardan Sofat in 2006, was established to redefine the culture of wealth and put women at its heart.

Having built a highly successful financial advice practice on these principles, and ambitious to further the representation of women in the wealth industry, Ms Sofat approached Progeny to explore partnering for the next phase of her business development.

“Progeny have brought together financial, legal and tax advice under one roof for the first time in the UK, so who better to partner with in extending Addidi’s vision to a wider audience and effecting real change in democratising the financial services space?” she said.

“Currently, around 90% of female clients say that they feel underrepresented and unsupported by the financial industry as a whole. Together with Progeny, we aim to change that.”

Neil Moles, CEO of Progeny, said: “At Progeny we are always looking ahead, developing strategies to adapt and evolve the way our business operates to ensure that we are creating opportunities for others and leading the industry towards a better future.

“As such, we are delighted to welcome Anna and the Addidi team to Progeny, to strengthen our financial planning offering and pursue an agenda of equality and inclusivity in financial advice.”