Tuesday, May 11, 2021

Queer Eye star taps Leeds digital retailer for international product launch

MANTL, the men’s cosmetic brand fronted and co-founded by Queer Eye star Karomo Brown, has tapped Leeds digital retail company, SHIFT Marketplace, for its international launch.

SHIFT Marketplace will target the brand at the male health and beauty audience on Amazon’s Marketplace.

“To launch our premium portfolio of products to an international audience, and give all men the opportunity to embody our brand and bare their greatness with confidence, we needed to find a strategic partner who truly understands our industry and has the ability to deliver on a global scale,” said Mr Brown.

“We’ve found the perfect fit in SHIFT Marketplace. The company’s bespoke and collaborative approach, not to mention its track record in delivering exceptional commercial outcomes for multinational brands, is exactly what our business needs.

“I’m excited to embark on the next stage of our journey alongside the marketplace experts.”

Tom Bagnall, SHIFT Marketplace co-founder and Commercial Director, added: “We’re delighted to add MANTL to our growing portfolio of challenger brands in the health and beauty space”

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