rradar, the Hull-headquartered litigation and commercial law firm, has appointed Kate Gilliford as its new head of content.
Kate is a highly experienced digital content developer and strategist, having previously held a senior position at the Home Office, working on Brexit, COVID-19, Cabinet reshuffles, diversity and inclusion.
Kate will report directly to rradar’s marketing and communications director, Davina Gillyon, and work closely with rradar’s senior leadership team.
Davina Gillyon explained: “Kate will lead our strategic content function, focusing on designing and executing the best framework for presenting and delivering legal and risk management content within our existing and new digital product tools.
“We pride ourselves on transforming how legal services are accessed and Kate’s appointment will help us to enhance the customer experience and deliver our vision as part of our five-year business strategy.”
In her role, Kate will lead a team of content designers to expand rradar’s content platforms.
Davina continued: “Kate brings extensive experience to rradar as a digital, communications and content leader, having served in several senior roles within the public, private and charity sectors, most recently at the Home Office.
“I am very pleased to welcome Kate as part of the rradar team. Content is at the heart of rradar’s proactive educational ethos, but without a first-class content strategy, our clients won’t be able to access that in the way they need to do. That’s why it’s crucial to have on board someone of Kate’s calibre, who brings with her a wealth of experience gained at the highest level.
“Her wide-ranging knowledge of content planning and design and delivery systems will prove invaluable as rradar expands both its reach and its ambitions to become a major legal services and risk management provider.”
Kate said: “I am delighted to be joining rradar at such an exciting time, particularly at a critical part of its growth journey. After meeting the leadership team, it’s clear to me there is a strong appetite and drive to do transformational and impactful things with digital content.
“This enthusiasm for market-leading quality content is backed by world-class legal minds and the latest technology. With these tools, our customers are going to see some pioneering content developments that focus on their needs very soon.”
Before joining rradar, Kate was the head of digital channels at the Home Office, where she was responsible for designing complex content strategies, using research and data driven insights, including content on Brexit, Cabinet reshuffles, COVID-19 and other complex governance and technical subjects. These strategies had a key focus on driving user navigation, education, and seamless and intuitive ease of use across all digital platforms.
Before this, Kate worked for the British Heart Foundation as lead content designer, redesigning the website information architecture and leading the BHF’s key project heart of Steel, which was nominated for a content design award.
Kate also worked for five years at the Key Support Services as content team leader, where she published over 2,000 articles for school leaders and governors on complex issues in the education sector and led on commercial content opportunities in support of member recruitment and retention.