Sarah Brown has joined the Leeds-based team of Calbee as Senior Brand Manager for Yushoi Snapea rice sticks.
Sarah, who has more than eight years’ experience as a brand manager having worked for a leading FMCG business in the confectionery market, will use the skills and knowledge she has developed to build the profile of the Yushoi brand, meeting with the company’s ambitious targets to become a leading supplier of savoury snacks by 2020.
She said: “Yushoi is a category innovation and a brand that has real mass market appeal. I was ready for a new challenge and wanted to work within a company that had a strong culture and set of values. There is a genuine sense of excitement around the business and this is just one of the things that attracted me to the company. We are all working together to make the Yushoi brand a household name.
“Calbee UK is a business that makes you feel inspired to make a difference; the ways of working are all about honesty, trust and respect which I really admire. The entire team are fantastic to work with and have a huge amount of experience within the food and drink industry. I’m pleased to be a part of it.”
Calbee UK’s MD David Wilson said: “Sarah has joined us at a really exciting time and we know that she will be a huge asset to the brand and the wider business. Her previous experience, ways of working and attitude towards the brand are invaluable. We’re extremely pleased to welcome Sarah to the team and wish her all the best in her new role.”
Calbee UK launched in June last year with the official opening of a £6.5m factory in Deeside, North Wales.