Wednesday, October 28, 2020

Senior appointment for Leeds business consultancy

Marketing consultant Deborah Goodall has been named as Associate Director of CDI Alliance, a Leeds-based management and business consultancy.

The company specialises in developing and delivering publicly funded business support programmes on behalf of Local Enterprise Partnerships and Local Authorities.

The CDI Alliance team is currently delivering contracts across Lancashire, Yorkshire, the Humber and Lincolnshire, and has seen an increase in workload since the start of the COVID-19 crisis, with all of the delivery of support to businesses operating virtually.

Ms Goodall has been running her own marketing consultancy, Aer8 Marketing, for 10 years and is a Fellow of the Chartered Institute of Marketing.

She will work alongside the 3 CDI Alliance Directors – Stuart McFarlane-Bedford, Richard Lukey and Guy Lewis – to develop new business ideas and opportunities, work on growing the business by winning new contracts and to help manage its project work and growing Associate base.

“Deborah has worked with CDI Alliance as an Associate for 3 years and has delivered high quality work both as a consultant and a presenter of Workshops, Webinars and Interactive Masterclasses, and we have received excellent feedback from the businesses she has worked with,” said CDI Director Stuart McFarlane-Bedford.

“Her marketing skills, knowledge and experience will complement the rest of the management team and we are delighted that Deborah has accepted this role.”

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