Sheffield tech firm targets growth with latest appointment

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Sheffield tech firm targets growth with latest appointment
James Bennett

Sheffield tech firm Azzure IT has bolstered its board of directors, following a period of rapid expansion.

The firm has recruited experienced senior sales strategist James Bennett as its new Sales and Marketing Director to help further growth.

Mr Bennett previously held the role of Sales Director for Sage UK in Reading, where he led significant growth for the Sage Enterprise ERP business.

The key position at Sage followed various roles at SaaS provider Cornerstone On Demand and more than a decade of sales leadership and business integration at Reading-based Oracle Corp.

Craig Such, MD of Azzure IT, said: “We’re delighted with James’ acquisition, which we’re sure will help enable Azzure IT to continue to go from strength-to-strength.

“We’ve enjoyed a sustained period of rapid growth, with James joining the business at the ideal time.

“He is vastly experienced in the business software and services industry, having held similar roles at notable UK, European and global businesses with tremendous success.  We’re looking forward to seeing him take on this challenging new position.”

This latest appointment comes after Azzure IT received £2 million worth of external funding from the Northern Powerhouse Investment Fund (NPIF), to allow the firm to sustainably continue its period of rapid growth.