Sheffield United reveals shirt sponsorship deal as largest-ever commercial transaction


Premier League newcomers Sheffield United have signed the largest-ever commercial transaction in the Club’s history by confirming a three-year shirt sponsorship deal with Australian broker USG.

The Australian headquartered firm will become the Blades’ front of shirt and sleeve sponsor. It is a significant financial boost recognising United’s place at the highest level of the English game which has a global audience of over three billion through television, online and social media.

Confirmation of the partnership came at a media conference at the Club’s Bramall Lane Stadium attended by representatives of USG, United’s co-owner Kevin McCabe, manager Chris Wilder and captain Billy Sharp.

United’s CEO Stephen Bettis said: “We are really excited to have USG on board as we begin our journey back in the Premier League. Having an international sponsor on board shows just how far the Club has come both on and off the pitch.”

USG Chief Executive Shay Zakhaim said: “We are honoured to have a partnership with a Club with such a rich tradition and history. We are excited to be at beginning of a new chapter in the Club’s story. United and the Premier League offer worldwide exposure for our business and that is something we are very keen to embrace”.

USG has recently been crowned Best APAC Region Broker – 2019 by ADVFN International Financial Awards and Best Execution Broker – 2019 Australia by The European Global Business Awards.