Small Business Saturday takes campaign message to Halifax

Small Business Saturday

The campaign to promote Small Business Saturday 2019 in December has been taken to Halifax.

The Small Business Saturday campaign bus parked up in Halifax to gather local business and community leaders to celebrate small businesses and their communities.

The Bus featured a special ‘Blue Sofa’ interview series, where small businesses, entrepreneurs and leading local figures shared stories about their business or local area to a Facebook live audience.

A grassroots, not-for-profit campaign, Small Business Saturday was originally founded by American Express in the U.S. in 2010. It is now in its seventh year in the UK, with the aim of supporting and promoting the UK’s 5.8 million small businesses. American Express remains the principal supporter of the campaign in the UK, as part of its on-going commitment to encourage consumers to shop small.

 Small Business Saturday last year saw an estimated £812m spent on the day with small businesses across the UK.The Prime Minister, the Chancellor of the Exchequer and the Mayor of London were among those publicly supporting the campaign, alongside more than 90% of local councils.

 American Express remains the principal supporter of the campaign in the UK, as part of its ongoing commitment to encourage consumers to shop small. Small Business Saturday also benefits from the backing of leading business organisations including the Federation of Small Businesses, Indeed and Dell. The campaign is alsosupported by Amazon,, Square and Xero. 

Director of Small Business Saturday, Michelle Ovens said: Each year this campaign has grown in support from government, business and communities alike, and so we can’t wait for December to come round and put small businesses in the spotlight once again. Small businesses are the heart of their communities with 5.6 million keeping their local economies moving, providing jobs, training and unique services.

“But this is not just a campaign for one day, it is a year-round celebration of small businesses and we want to ensure the long-term success of those high street heroes and digital stars, with a campaign that showcases their contribution for months before and after Small Business Saturday.”