Monday, September 21, 2020

Social media course launches for tourism businesses to boost digital marketing skills

In a bid to encourage tourism businesses to develop their online marketing skills, Business Lincolnshire and Visit Lincoln have joined forces to offer a fully-funded online Instagram course

The Greater Lincolnshire Visitor Economy is currently estimated to be worth over £2.24 billion per annum and supports over 39,000 jobs. However, COVID-19 has had a huge effect on tourism in the county, along with the rest of the UK, and is facing many challenges as a sector.

Despite these challenges, one of Lincolnshire County Council’s and the Greater Lincolnshire LEP’s priorities is to grow the visitor economy, working with the Destination Management Organisation Visit Lincoln.

As well as supporting investment into products and infrastructure, the organisations aim to equip and upskill Greater Lincolnshire businesses. This is even more fundamental within the current climate.

Taking advantage of user-generated content is part of the initiative to engage with visitors to Greater Lincolnshire. Lincolnshire County Council and the LEP feel photos, videos and more could be utilised in a much wider context to promote our county’s tourism sector.

“Social distancing and restrictions have meant that for many, the only source of engagement with customers has been digital,” said Samantha Harrison Head of Economic Development and Regeneration at Lincolnshire County Council.

“In response to this Business Lincolnshire – the business arm of the Greater Lincolnshire LEP – has commissioned leading digital marketing agency Boudica to create a fully-funded course to teach businesses how to use the social media platform Instagram to market their business.

“Destination marketing experts Visit Lincoln, who are working on a number of joint ventures with Business Lincolnshire and the LEP, are keen to take user-generated content to a new level and give visitors around the world the ability to actually book inspirational places and activities.

“Marketing – especially digital marketing – will be crucial to the recovery and relaunch of Greater Lincolnshire’s tourism industry. Especially as digital engagement has been the only way many businesses have been able to communicate with their customers.

“However, tourism businesses can be difficult to reach as an audience who often do not have the time to take a few hours out of their schedules to attend workshops. Therefore, Business Lincolnshire will be sharing this content online in the form of e-learning bundles, podcasts and more to encourage businesses to participate.”

Charlotte Goy, CEO of Visit Lincoln, said: “We are absolutely delighted to be working with Business Lincolnshire on this exciting project, we have been using Instagram in our digital markets for years and wanted to share the impact and reach it can have with tourism businesses.

“Often the barrier to someone using it is a lack of information on how to get started – that’s what we are addressing in this free course. As well as learning how to use Instagram – and the full depth of its features – business owners can also start building really good quality content that markets not only them – but all of Lincolnshire too.

“Instagram is an essential marketing tool for all tourism and hospitality businesses and this course will turn even the most novice social media user into a professional.”

The Instagram Bootcamp courses will be available at no cost to all businesses from August 2020.

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 lockdown having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.




Latest news

York hotel plan gets go-ahead

A new hotel is to be built on Micklegate in York, after planning approval was granted by just one vote. The 62 bedroom hotel, with...

Hull’s Whitefriargate secures £1.75m grant from Historic England

Whitefriargate in Hull has received a grant of £1.75m from Historic England. Hull City Council was informed earlier this year that its funding bid, for...

Facelift planned for prominent Sheffield building

A planning application proposing a significant facelift to Sheffield's Gaumont building, located on the junction between Barker’s Pool and Burgess Street in the city...

Pandemic sees major slide in recruitment plans as firms play it safe

Almost half of firms in the UK plan to reduce recruitment or not recruit at all over the next year, according to an annual...

The times they are a-changing

Bob Dylan’s immortal words couldn’t be more accurate in this day and age as many of us are having to learn new skills and...

NPIF cash for Sheffield smart sensor company

Sheffield tech company, Tribosonics, has raised £1.1 million to develop and grow its smart sensors which helps industry reduce costs. The company embeds sensors within...

Related news

York hotel plan gets go-ahead

A new hotel is to be built on Micklegate in York, after planning approval was granted by just one vote. The 62 bedroom hotel, with...

Hull’s Whitefriargate secures £1.75m grant from Historic England

Whitefriargate in Hull has received a grant of £1.75m from Historic England. Hull City Council was informed earlier this year that its funding bid, for...

Facelift planned for prominent Sheffield building

A planning application proposing a significant facelift to Sheffield's Gaumont building, located on the junction between Barker’s Pool and Burgess Street in the city...

Pandemic sees major slide in recruitment plans as firms play it safe

Almost half of firms in the UK plan to reduce recruitment or not recruit at all over the next year, according to an annual...

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close