Strawberry picks new location within creative quarter

15 March 2016: Creative Marketing Agency Strawberry who are moving to new premises on the top floor of the Wykeland Devlopment C4DI building overlooking The Deep. (l-r) John Gouldthorp (Wykeland), James Greenwood (Strawberry), Dominic Gibbons (Wykeland), Jonathan Leafe (Strawberry), Dominic Love (Strawberry). Picture: Sean Spencer/Hull News & Pictures Ltd 01482 772651/07976 433960

East Yorkshire digital marketing agency Strawberry is moving to Hull’s Centre for Digital Innovation to be at the heart of the city’s creative community.

Strawberry’s move reinforces C4DI’s status as the flagship of the region’s digital economy and will add to the growing vibrancy of Hull’s Fruit Market area.

The award-winning business will bring 35 staff to C4DI and occupy 2,500 sq ft of space on the top floor of the tech hub from May. Creative Director Dominic Love said: “We’ve very excited by everything that’s happening in Hull, and we want to be at the heart of what’s going on. Moving to C4DI gives us that.

“The Fruit Market is now firmly established as the city’s cultural and creative quarter and, as the area’s leading creative agency, we believe it’s the ideal place for us to be.

“It also means we’ll be surrounded by creative digital talent in an environment that is perfect for the business to continue to grow.”

Strawberry is moving from premises in Strawberry Street in Hull – hence the company’s name – where the business was founded 23 years ago. Strawberry’s spin-off business, StrawberryToo, which is staffed by new graduates and apprentices, will continue to be based in The Maltings in Hull city centre.

Digital Director James Greenwood said Strawberry’s move was a key part of the company’s strategy for growth.

He said: “We see C4DI as providing us with potential partners for us to work with into the future, to enhance our service to clients.

“We already have strategic partnerships with organisations such as Google, Amazon Web Services and online retail platform Shopify and we see our future being based on developing further collaborations.

“We see a great opportunity to work with some of the freelancers, start-ups and emerging businesses at C4DI to grow their businesses and ours, for the benefit of our clients.

“We have the expertise to formulate the strategy for clients, do the creative and deliver their marketing effectively, but we see the opportunity to enhance our service to clients by working with partners in niche areas such as complex web data visualisation. C4DI is the perfect place to tap into those specialist digital skills.”