The Saucy Fish Co. launches all-new online shop

    Grimsby-based Saucy Fish Co. has launched an all new online shop, giving consumers the choice to have their preferred fish and sauce combinations delivered straight to their doors, in what is the first time the company has sold direct to the consumer.

    Amanda Webb, sales and marketing director said: “The decision to move into ecommerce is largely in response to the many calls and emails we receive from our loyal customers who can’t find us in store or want to explore our range further.

    “Our Saucy Shop will make buying our fish even easier and make it more accessible to customers who can’t find us locally. We’ve been considering this move for some time and are excited to see how this will transform our business.”

    The Saucy Shop has launched in time for the brand’s presence at BBC Good Food Winter where the brand will be serving up samples and selling fish to 90,000 consumers.

    A wider marketing campaign to support the Saucy Shop will begin in January, but any customers visiting The Saucy Fish Co. website from will be able to seamlessly move between the website and Saucy Shop.