Insight consultancy, Trinity McQueen, has acquired product testing and testing and healthcare specialist and fellow Leeds business, Allto Market Research.
Allto has 20 staff and over 30 years’ experience of working with multinational consumer and healthcare brands such as Nestlé, Cereal Partners Worldwide, SC Johnson and KCI.
This move takes the combined business to 75 employees with offices in London and Leeds. Its specialisms include behavioural science, brand measurement, customer experience (CX), New Product Development (NPD) and now product testing.
Founder of Allto Market Research, Duncan McCallum, said: “There are great synergies between the two companies, and we look forward to expanding our services together in the UK and globally”.
Co-founder of Trinity McQueen, Anna Cliffe, said: “I am delighted that the Allto team are joining us to broaden our range of consultancy services and give us access to new, international markets.”
Robin Horsfield, co-founder of Trinity McQueen, added: “This is another milestone in our rapid development. Allto aligns with our strategy of creating actionable insight as we continue to expand with new people, new services and new clients. It’s an exciting time for both businesses.”
The deal was supported by several Yorkshire advisers including Ian Parsons of Wakefield-based Parsons Chartered Accountants and Sarah Harrison of Leeds law firm Clarion.