Trinity McQueen, a Leeds-based insight consultancy, has expanded its footprint and reach with the acquisition of content and creative developer, Blinc Partnerships, for an undisclosed amount.
With offices in London, Blinc was founded in 1997 and counts the BBC, Sky, C4, ITV, Amazon, Renault, Peugeot and BMW among its clients.
The acquisition gives Trinity McQueen exclusive access to Blinc’s propriety tech platform used to develop some of Britain’s best TV shows, box sets and favourite ads.
The deal was supported by several Yorkshire advisers including Ian Parsons of Wakefield’s Parsons Chartered Accountants with Sarah Harrison and Kaira Clarehugh of Clarion in Leeds providing legal advice.
Paul Barrow, Director of Blinc, said: “Our tech can be used in different sectors and be plugged into other research services. I’m looking forward to demonstrating the impact of our work more widely at Trinity McQueen.”
Robin Horsfield, co-founder of Trinity McQueen, added: “It’s an important acquisition for the agency, as we broaden our services into new sectors, meeting demands from an expanding client list. The deal underlines our ambitions to grow further in central London and Leeds.”