TV manufacturer prepares to go live with broadcast ad campaign

TV maker Hisense will mark its biggest year-to-date in the UK market with a brand-new TV and digital campaign, this July and August.

The brand investment aims to further introduce the brand to the UK market, following its first seven years of trading.

Chinese company Hisense, which has its UK HQ at Millshaw in Leeds, is the third largest 4K TV manufacturer globally and has undertaken considerable global marketing activity across sport sponsorship in recent years. Sponsorships of the FIFA 2018 Russia World CupTM, UEFA Euro 2016TM and Euro 2020, Red Bull Racing F1 team and Australian Open tennis have all been successful brand building initiatives, with the 2018 World Cup sponsorship been successfully activated by each subsidiary individually.

While the UK market is aware of Hisense as a result of the global sponsorships, it is not necessarily aware of the Hisense offering. The Hi campaign is designed to create that brand recognition, by instilling trust in the manufacturer and increasing unprompted recall between the Hisense brand and the TVs, whitegoods and cooking appliances it offers in a range of UK retailers, including: Amazon, AO, Argos, Currys PC World and John Lewis.

Hisense UK’s Senior marketing manager Arun Bhatoye said: “First and foremost, I’m really excited to see this campaign launch, it’s been a lot of hard work and I want to commend the team at Hisense and agency-side at Ponderosa.

“The timing is ideal for the brand, we saw a great reaction to the World Cup sponsorship last year and the Hisense brand is now much more recognised, it’s the ideal time to create that link between the name and the products.”