Thursday, February 25, 2021

Vapour targets £7m revenue as it secures trio of collaborations

Vapour has made a six-figure target in its toolkit amid a trio of new industry collaborations as the Elland-based cloud tech specialist targets £7 million turnover by the end of 2021.

The firm has been appointed as a Microsoft Cloud Solution Provider (Microsoft CSP), having signed a new deal with global distributor Tech Data. The partnership means customers can source any Microsoft product or service, through Vapour with one wrap-around support solution and business analytics across their collaboration stack.

Elsewhere, it has enhanced its relationship with existing firewall partner Fortinet, to launch a security-first SD-WAN network proposition with zero touch provisioning.

This move comes in response to market demand for cost-effective hybrid cloud solutions that deliver greater agility, network performance and real-time control.

The third collaboration sees Vapour further cement its long-standing relationship with Veeam, with the launch of a new suite of hybrid backup, data management, servers, storage and disaster recovery solutions, for customers large and small.

The partnerships – which have been almost 12 months in the making – coincide with a complete rebrand for the company, as it nears its eighth anniversary.

“When we came to market in 2013, we were very vocal about what cloud could do,” said Vapour CEO Tim Mercer.

“In truth, people weren’t really ready, yet with the support of our investors, a considered recruitment strategy, and a lot of hard graft, we built an ultra-resilient network – not to mention a straight-talking reputation – which transformed the space.

“Fast forward to 2020 and I knew we could do more. I knew our network could be a real enabler of digital transformation. So, as part of our work with Barclays and Cambridge Judge Business School, we challenged every part of our organisation. We enjoy innovating. We aren’t afraid to disrupt. And now I think we can shake up the norm in wider segments of the market too – especially with these tech giants by our side.”

He added: “It would have been easy to rein things in when COVID-19 hit. And the economic backdrop has naturally caused vast uncertainty for many. But we had three big projects on our ‘hit list’ for 2020, and we actually accelerated our growth plans as the year unfolded.

“We’ve more significant announcements to come throughout 2021, but the rebrand represents the start of something really exciting for our team – that’s why they played such a crucial part in shaping how we’ll look, sound and behave, moving forward.”

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