Victoria launches firm to take a new view of the finance marketplace

Victoria Hicks

Newly-formed City & Capital Group aims to revolutionise the business model of the modern finance marketplace from its HQ in Leeds.

The company is headed up by chartered financial planner Victoria Hicks, who used to own a directly-authorised IFA firm.

Victoria launched the company to offer a more holistic approach to those looking to grow their businesses, build an exit strategy or succession plan.

She recognised that finding a representative with the breadth of experience needed to oversee the process is vital. In turn, many seek a partner which places equal value on both the financial and emotive outcomes of all parties. She explained: “As a chartered financial planner – with personal knowledge of both acquiring and being acquired – I’ve experienced first-hand what it’s like to be on both sides of the acquisition process. It’s vital that our industry has a real sense of conscience and puts what’s best for those involved above all else. This starts with a true understanding of the requirements of all parties – both in the present and future.

“I’ve set and achieved strong goals with respect to the operational elements of my career as a business owner. And, given the level of activity expected within this arena over the coming years, I want to help others realise their own ambitions – whether that be through buying or selling.

“As well as having an acquisitions department, we appreciate that growth or exit strategies are not necessarily about buying or selling a firm,” continued Victoria. “As such, we have knowledgeable staff across both our headhunt and recruitment divisions – to offer a more holistic growth service.

“Following the successful sale of my business, I feel so fortunate to have the opportunity to work with other like-minded company owners and assist with growing those firms that are offering a great proposition to clients.

“It’s all too easy to say a ‘one-size-fits-all approach’ doesn’t work – but it’s another thing challenging that norm and establishing a new ethos. This is where our consultative approach – combined with my recent experiences – will set us apart.”

Benchmarking achievements on the satisfaction of both the buyer and seller six months down the line – rather than the number of deals brokered – the company will take the time to understand the nuances of each client, acting as an extension of the team.

As Victoria concludes: “I’ll judge our success on how happy the buyers and sellers are six months or a year down the line – rather than on completed sales. I want to hear that, through our consultative approach, we have really understood the firms involved, and helped to grow and expand businesses with happy staff and happy clients.”