Victoria Plum acquired by Endless for undisclosed amount

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Victoria Plum has been acquired by Leeds-based private equity firm, Endless, from TPG Capital, for an undisclosed amount.

This is latest investment from Endless’ £525 million Fund IV and will support the online bathroom retailer’s continued growth.

Founded in 2001, Victoria Plum provides a range of predominantly own-branded bathroom products, including bathroom suites, bathroom furniture and accessories.

The business employs more than 300 people at its head office in Hull, distribution centre in Doncaster and network of transport hubs with a national footprint.

Endless said it will work with the management team to continue investing in its people, digital and retail experience, as well as expanding its product and services offering.

“Victoria Plum is a hugely exciting acquisition for us and as a Yorkshire-based private equity house, we are thrilled with the opportunity to back a great local business and help it continue to achieve its full potential,” said Endless partner Matthew Jubb, who led the transaction