Employers across the Leeds City Region will target mental health in a major new campaign to raise awareness and tackle stigma.
Despite the fact that each year 25% of the UK’s population suffers a mental health problem – with many reported during the current COVID-19 pandemic – there is still an alarming lack of support and understanding.
Now, the new campaign – This is Me Yorkshire – will encourage business leaders and employees to open the conversation to reduce the stigma around mental health, dispel myths and improve employee wellbeing for good.
The region’s health professionals and business leaders will come together to spearhead the launch of the valuable campaign on Friday 23 October at a virtual conference.
Keynote speakers at the event include Tom Riordan, Leeds City Council’s chief executive; Councillor Rebecca Charlwood, Leeds City Council’s executive member for health, wellbeing and adults; Councillor Eileen Taylor, lord mayor of Leeds; Paulette Cohen, head of diversity and inclusion at Barclays Bank; and Jodie Hill, managing director at Thrive Law.
“With mental health cases continuing to rise, we need to do more to reduce the numbers of people developing mental health difficulties in the first place,” said Cllr Charlwood.
“Through the This Is Me Yorkshire campaign we want to encourage workplaces to support people who are at highest risk of developing poor mental wellbeing and help them put plans in place that will work for them, to maintain a positive wellbeing.
“This will help support our bold ambition of making Leeds the best city for health and wellbeing.”