Tuesday, May 11, 2021

Yorkshire tech firm secures £1.65m

NPIF – Maven Equity Finance, part of the Northern Powerhouse Investment Fund and managed by Maven Capital Partners, has led a £1.65 million funding round for eSalesHub, a Yorkshire tech firm analysing big data using AI to optimise clients marketing spend.

The NPIF – Maven Equity Fund invested £1.35 million, alongside the £300,000 from the Maven VCTs.

The new funds, alongside internally generated cash, will be deployed to scale the business and further develop its proprietary AI technology solutions.

Expansion is expected to create 25 new jobs across technology, data science, business development and sales & marketing at the company’s Doncaster head office.

Mark Taylor, CEO and founder of eSalesHub, said: “Our AI technology has the power to analyse big data, including categorising 10,000 customers calls in just 0.2 seconds, providing clients with a real time, complete view of the customer journey, actionable customer insights and an average 20 per cent more value from their Google spend.

“However, we are only just scratching the surface of the AI. opportunity and have ambitious plans for expansion beyond our current call centre and recruitment product suite. The backing of NPIF and Maven Capital Partners will enable us to triple the local workforce and bring more high quality tech jobs to Yorkshire.

“We will grow our sales and marketing team to raise awareness of our proven product suite, combined with increased investment in technology and business development to extend the application of AI as we seek to become Yorkshire’s leading technology business.”

James Rosthorn, Investment Manager at Maven Capital Partners, said: “eSales has developed a technology platform that address a genuine data gap between online click and offline conversion.

“The business has already achieved a number of milestones and supports a growing list of impressive clients. We’re delighted to back Mark and the team at such an exciting stage in the company’s development and look forward to working alongside them to support their growth plans.”

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemichaving a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.




Latest news

Builder shortage? 3 tips for improving recruitment

Standards are high in the construction field, so it’s important that your recruitment processes are impeccable. This will help you net the best talent on...

How a bad job advert can affect your chances of finding the right candidate

A job advert is your first opportunity to introduce yourself to prospective employees and attract the right talent. It is crucial this first impression...

Britain’s bosses accused of negligence: what might they do to improve?

Due to the difficult conditions most businesses are subject to, the need for apt leadership is perhaps more prevalent than ever before. A damning BBC...

Lincoln Science Park secures £10m to accelerate second phase of development

A £10m funding package has been secured to begin developing the next stage of Lincoln Science & Innovation Park. This follows its success in...

Sheffield solicitors launch national wealth service

Sheffield solicitors, Taylor&Emmet, is introducing a new multidisciplinary service tailored to the needs of high-net-worth and ultra-high-net-worth individuals. The firm has created a dedicated wealth...

Developer secures £17m to improve South Leeds’ transport infrastructure

Leeds property investment and development company, Munroe K, has secured £17 million to improve transport infrastructure in South Leeds. The company secured the funds after...

Related news

Lincoln Science Park secures £10m to accelerate second phase of development

A £10m funding package has been secured to begin developing the next stage of Lincoln Science & Innovation Park. This follows its success in...

Sheffield solicitors launch national wealth service

Sheffield solicitors, Taylor&Emmet, is introducing a new multidisciplinary service tailored to the needs of high-net-worth and ultra-high-net-worth individuals. The firm has created a dedicated wealth...

Developer secures £17m to improve South Leeds’ transport infrastructure

Leeds property investment and development company, Munroe K, has secured £17 million to improve transport infrastructure in South Leeds. The company secured the funds after...

IP law firm continue expansion with new Dublin office

Yorkshire-based intellectual property law firm Secerna is preparing for the next phase of growth, opening a Dublin office headed by former Accenture in-house counsel...

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close