< Previousengaging with your customer base, whether it’s to give business updates or to inform them of new offers you’d like to promote. Campaigner has a thirty-day free trial, so why not try it out and see how email marketing can help improve your business. If you wish to cancel before the thirty days is up, there will be no charges applied. Start your free trial today How does Campaigner allow users to personalise their communication? Campaigner allows you to build complex customer journeys easily with a visual builder. You can use our extremely intuitive drag and drop workflow builder to visually create complex custom journeys at ease, which will improve your customer engagement and drive your business greater bottom-line revenue. Try Campaigner Today What are the biggest trends in digital media and marketing right now? A big trend right now is SMS marketing as well as email marketing - most Email Service Providers (ESPs) in the UK typically offer email drip campaigns, Campaigner goes a step further than this by combining email marketing with the power of SMS. Since people check their phones eighty-five times per day on average, receiving relevant, timely SMS messages from brands can be a compelling 40 Business Link www.blmforum.net ZIFF DAVIS Q&A Tell us about Campaigner’s extremely powerful email marketing software that has recently launched in the UK? Campaigner is an email marketing provider built to increase your ROI through advanced, easy-to-use email marketing features. You can personalise your emails using our engaging templates, enhance your customer engagement and generate more leads for your business. Start your free trial today For the smaller firms that don’t have a marketing department, or have a small one, how can Campaigner help? Campaigner offers an extremely intuitive, streamlined and cost-effective option for UK businesses with both small and large email marketing needs. Campaigner’s seriously powerful email marketing automation will allow you to automate hyper- personalised customer journeys that drive greater bottom-line revenue, taking the pressure away from the marketing needs of your business. Sign up or request a demo and one of Campaigner’s dedicated sales reps will walk you through the best way to use this product based on your business needs. Sign Up Here On a similar note, how can smaller firms that typically don’t use email marketing be persuaded to give Campaigner a try? Email marketing is a great way of reaching out and Q&A We recently spoke to digital media giant, Ziff Davis, about the UK launch of its extremely powerful email and SMS marketing software, Campaigner. 40-41 campaigner digital.qxp_Layout 1 03/11/2021 15:40 Page 1www.blmforum.net Business Link 41 ZIFF DAVIS Q&A advantage within their marketing practices. Campaigner customers see up to six times more conversions and sales when they use the company’s multi-channel automation workflows, compared to a generic email drip campaign. How is Campaigner unique / different in the email marketing Industry? As every business differs, they will use different systems and have contrasting needs. Campaigner has an incredibly powerful product that caters to a wide audience and has a number of advanced integrations, as well as email marketing features, to ensure we service all customers regardless of their needs and the complexity of them. Check Out Campaigner's Features Here! What are some of the cutting edge features Campaigner can offer users? SMS offering, not many ESPs in the UK offer this incredibly effective marketing service. Zapier Integration, to help automate repetitive tasks between two or more apps, saving you time and making your service more efficient through automation. List verification, improve email campaign performance, deliverability, and ROI with Campaigner’s email verification tool. Request A Free Demo Today To find out more, visit www.campaigner.com/uk or call one of our dedicated sales reps on +44-800-0664450 40-41 campaigner digital.qxp_Layout 1 03/11/2021 15:40 Page 242 Business Link www.blmforum.net MEN’S HEALTH You’d be forgiven for thinking Movember was a bit twee, a lark that comes around each year giving men the excuse to unapologetically grow out their facial hair. There’s no denying the quaint side, but Movember is first and foremost a charity dedicated to raising funds and awareness for suicide prevention, prostate cancer, and testicular cancer. This has become even more vital in the age of COVID, with caner sufferers more vulnerable to infection, and the pandemic having taken a toll on many men’s mental health. Typically, men don’t talk about their health and wellbeing with others. Toxic masculinity means they’re reluctant to bother anyone else with their issues, don’t want to feel demasculinised, or seem weak in other people’s eyes. Instead, they put up with pain, discomfort, and poor mental health, opting to stay silent. But it’s no exaggeration to say that this silence and inaction leads to death. How many suicides could have been prevented if that person had help? How many deaths could have been averted if men came forward as soon as they noticed a strange lump? How many men would still be here if they sought help as soon as they felt unwell? We need a cultural shift, one in which men don’t have to worry about losing their masculinity for seeking help, where men aren’t teased for having “man flu” when they’re ill, where we all support one another. Fortunately, Movember is leading the charge, changing perceptions and attitudes around masculinity whilst also helping to safeguard men’s health. The charity is nothing short of ambitious. By 2030, it aims to reduce the number of men dying prematurely from suicide, testicular cancer, and prostate cancer by twenty-five per cent. But, in order to achieve this, your support and donations are indispensable. It’s a sad fact of life that not every man can grow a moustache. For those who can, it’s a time to literally let their hair Promoting men’s health Movember is the leading charity changing the face of men’s physical and mental health, but they can’t do it alone. 42-45.qxp_Layout 1 03/11/2021 10:41 Page 1www.blmforum.net Business Link 43 MEN’S HEALTH down – whether that’s with a carefully groomed tache, or a full-on beard. Don’t feel you can’t get involved if you’re moustache has never made it past bumfluff, though, as there’s a myriad of other ways to raise funds. ‘Move for Movember’ sees participants running or walking sixty miles over the course of the month – a figure symbolic of the sixty men we lose to suicide each hour, every hour around the world. ‘MoRunning’, which this year celebrates its tenth anniversary, is a series of 1.5k, 5k and 10k runs taking place across the country during November (you can find your nearest one here: www.mo- running.com/locations). Owing to the pandemic, the event went virtual last year, with people participating from their own homes, and this continues again for 2021 alongside in-person events. Not everyone is comfortable running in front of others, or are precluded from doing so because of mental or physical health issues; but this way, people can take part at their own pace alongside thousands of others around the world. You can also ‘Mo Your Own Way’ and choose an epic adventure challenge, whether that’s physical endurance or your own wildcard ideas, it’s a great way to use your physical strength, stamina, and good health to help others (and offer an encouraging example of positive © Shutterstock /fizkes 44 Á 42-45.qxp_Layout 1 03/11/2021 10:41 Page 244 Business Link www.blmforum.net MEN’S HEALTH Businesses across the UK are looking at their day to day operations, asking how they implement best practice as they begin to recover from this pandemic. For those in the hospitality industry, food safety plays a key role in protecting your customers and staff, as well as gaining consumer confidence. Contact Peter Cussans at Chemex Lincolnshire for support and guidance on reopening safely, without breaking the bank! peter.cussans@chemexuk.com | Tel 07941733201 Davies Turner Celebrating 150 years of pioneering service YEARS Your worldwide freight and logistics partner T: 01709 529709 Rotherhamsales@daviesturner.co.uk www.daviesturner.com Keeping Your Business Moving Commercial Trailer Specialists in Stallingborough, Grimsby Hire, Service & Repairs T: 01469 574239 M: 07711 496138 E: glcommercials@btinternet.com W: www.glcommercials.com For all you motoring needs 01472 240 800 www.jsmithautorepairs.co.uk Oil Fired Boiler Engineer OFTEC Registered Steve Russell Plumbing Oil Tank Replacement Service Installation, Commissioning, Repairs, 24 Hour Call Out, Servicing & General Plumbing Call Steve on 07840 531403 masculinity in the process). For something a little less intensive, you can host a ‘Mo-ment’. Here you can put your own spin on things by organising an event, virtual or otherwise. This option is particularly suited to corporate environments to get the whole team involved (not just the ones growing moustaches). Whether it’s a simple get- together, a coffee morning, or even a teambuilding weekend, there’s a plethora of ways to host a shindig to raise money. Of course, you can just donate direct to the charity, be that a one-off or an ongoing monthly basis. With the money raised, the charity funds ground-breaking projects across mental health and suicide prevention, prostate cancer, and testicular cancer. Since 2003, it has raised £598 million and funded more than 1,250 men’s health projects around the world. Last year, to help address some of the long-term consequences of the COVID-19 pandemic, it announced funding for thirty-four projects supporting the mental health and wellbeing of men and boys. A mass media behaviour change campaign aimed at encouraging millions of young men to talk about their mental health was also successfully launched. Despite the emphasis on men’s health, Movember is all about inclusivity. In 2016, for example, it partnered with Australia’s National Breast Cancer How to help someone who’s struggling Helping a friend is easy when you know how. Follow these four steps from Movember to let the conversation flow. When in doubt just remember: ALEC. 1. Ask Start by mentioning anything different you’ve noticed. Maybe he’s spending more time at the bar, coming into work late, or missing social events. Trust your instinct. Remember, we often say “I’m fine” when we’re not. So, if you think something’s wrong, don’t be afraid to ask twice. 2. Listen Try to give him your full attention, without interruptions. Don’t feel you have to diagnose problems, offer solutions, or give advice. Just let him know you’re all ears, judgement-free. Follow-up questions are good too, they help let him know you’re listening. 3. Encourage action Help him focus on simple things that might improve his wellbeing: is he getting enough sleep, exercising regularly, and eating properly? Maybe there’s something that’s helped before. Suggest he tells other people he trusts how he’s feeling. This will make things easier for both of you. And if he’s felt low for more than two weeks, suggest he sees his doctor. 4. Check-in Suggest you catch up soon – in person if you can. If you can’t manage a meet-up, make time for a call, or drop him a message. This will show you care. If you’re worried that someone’s life is in immediate danger, go directly to emergency services. 42-45.qxp_Layout 1 03/11/2021 10:41 Page 3www.blmforum.net Business Link 45 MEN’S HEALTH © Shutterstock /Eugenio Marongiu DIRECT GASKETS LIMITED Contact us today on 01482 219655 or visit our website www.direct‐gaskets.co.uk Since 1989 we have been market leaders in the manufacture of Gaskets. MIDDLETONS THE GLASS PEOPLE! • Bespoke glazing company • Double glazing replacement units • Window leading • Window filming • All types of safety glass (laminate, toughened, Wired) 52-60 WELLINGTON STREET, GRIMSBY Tel: 01472 352288 The UK’s leading underwater services with over 50 years experience 1963-2020 Fully certified to undertake operations to a depth of 50m Tel: +44 (0)1482 227276 (24-Hours) www.northerndivers.co.uk KEVIN JOHNSON - AGRICULTURAL CONTRACTORS Lime spreading ( Lime stone and Lime x70) and can arrange soil testing with GPS. Also Fertilizer spread including variable rates. Drilling with 6 metre tine drill. Also 220 hp tractor and driver. 4 Church Road, Wittering, Peterborough Tel: 01780 782924 Mobile: 07860 608825 enquiries@kevinjohnsoncontracting.co.uk www.kevinjohnsoncontracting.co.uk “For those times when you need a helping hand on farm or on land” PAUL SPARKES CAR SALES Located at Vision Garage Services Ltd Paul Sparkes Car Sales, Vision Garage Services Ltd, Louth Road, New Waltham, Grimsby, Lincolnshire DN36 4RT Tel: 01472 823040 • www.paulsparkescarsales.co.uk QUALITY USED CARS We are a well established vehicle sales, servicing and parts supply company situated on the outskirts of Grimsby Keeping business on the up… CHARTERED CERTIFIED ACCOUNTANTS To find out how to get your business on the up visit www.dextersharpe.co.uk We pride ourselves on providing a pro-active, friendly and accessible service. Experts in: Accounts and Tax Returns Tax Planning and Book-Keeping Audits and Business Advice HOLME HALL GOLF CLUB T: 01724 862078 | E: manager@holmehallgolf.co.uk www.holmehallgolf.co.uk Acknowledged as one of the finest courses in North Lincolnshire HOLME HALL GOLF CLUB SUPERB CHAMPIONSHIP HEATHLAND COURSE MEMBERSHIP APPLICATIONS WELCOME ACROSS ALL CATEGORIES HOSPITALITY & SOCIAL EVENTS Foundation to fund research to transform the lives of both men and women. And women, dubbed ‘Mo Sisters’, are invited to take part in fundraising activities to support the charity and, by extension, their male relatives and men all around the world. However, it’s important not to forget trans men in all of this. They may not biologically possess prostates or testes but deserve mental health support as much as any other man. They therefore have every right to participate in every kind of fundraising, especially growing a moustache for those taking testosterone who are able. From humble beginnings in Australia when two mates met up for a beer in 2003 and came up with the idea for the movement, to becoming the foremost men’s health charity in the world, Movember is an important institution, one with major industry and media backing, but one which needs your help. How are you going to help? Donate If you’d like to make a donation direct to Movember, visit uk.movember.com/do nate 42-45.qxp_Layout 1 03/11/2021 10:41 Page 446 Business Link www.blmforum.net AUTOLINK Audi R8 V10 performance RWD Even more power, even more fun: the true meaning of “performance” at the Audi Sport GmbH. This rear-wheel drive sportscar, with its mid-mounted engine boasting 570 PS, is the embodiment of fun driving. This mid-mounted engine sportscar leaves others in the dust, accelerating from zero to 100 km/h in 3.7 seconds (3.8 seconds for the Spyder) with a top speed of 204mph (203mph for the Spyder). The crown jewel of the new R8 is the renowned naturally aspirated 5.2-litre V10 FSI motor with unparalleled sound, lightning-fast reaction and incredible liveliness. The tight lines of the design set the tone inside the car as well. Its most eye- catching element is the “Monoposto” – the large, heavily contoured arch that spans the area in front of the driver’s seat and is strongly reminiscent of a racecar cockpit. The “Monoposto” encloses the Audi virtual cockpit with a 12.3-inch screen, which is integrated into a freestanding casing. This car is already coming out in the UK and is available with options starting at £126, 885. Lotus Emira V6 The Emira is an all-new mid-engine premium sports car that perfectly embodies the ongoing transformation of the Lotus business and brand. It features all the hallmarks that the automotive world has come to expect from a Lotus – striking design, thrilling dynamic performance delivering best-in-class ride and handling, outstanding aerodynamics and an unrivalled experience ‘For The Drivers’. Exterior details include LED lights all round, a titanium exhaust finisher, heated power-fold door mirrors and rear parking sensors. The Lower Black Pack is fitted as standard, which means the front bumper air blades, front splitter, side sills and rear diffuser are all in finished in gloss black. There are seven interior colour choices, all available at no extra cost. They are red, black, grey and tan Nappa leather, as While a brand new top of the line motor may be beyond most of us as Christmas presents, that doesn’t mean we can’t fawn over some truly gorgeous motors we could well be seeing in our region soon. Gorgeous motors 46-49.qxp_Layout 1 03/11/2021 10:46 Page 1www.blmforum.net Business Link 47 AUTOLINK well as black Alcantara with either red, yellow or grey stitching. Satin chrome trim finishers, white interior mood lighting and Lotus-branded sill kick plates complete the premium look. UK pricing of the Emira has been announced at £75, 995. BMW 2 Series Active Tourer The new BMW 2 Series Active Tourer boasts significant advances in all key areas and comes with an array of innovations previously reserved for the brand’s larger, more expensive models. Notably, it marks the debut of the BMW Operating System 8 and the new 48 Á Lotus Emira V6 Audi R8 V10 performance RWD 46-49.qxp_Layout 1 03/11/2021 10:46 Page 248 Business Link www.blmforum.net AUTOLINK generation of the BMW iDrive control system with BMW Curved Display in a compact-class BMW. The new BMW 2 Series Active Tourer’s all-new architecture is designed to accommodate both electrified drive systems and conventional engines. New engines, the second generation of 48V mild hybrid technology from BMW, the seven-speed Steptronic dual-clutch transmission fitted as standard in all model variants, and extensively updated chassis technology take both efficiency and agility to new heights. A choice of Sport, Luxury and M Sport variants, plus the availability of extensive individualisation options, ensure the new BMW 2 Series Active Tourer will appeal to a wide number of drivers. 2022 Mazda CX-5 Arriving in the UK early next year, the 2022 Mazda CX-5 features a bold new look with an evolution of its award- winning Kodo Design. Revised front and rear bumper designs combine with new headlight and taillight clusters to give the 2022 CX-5 a distinctly more modern and sharper look. Predicted to be the biggest seller in the UK, the Sport model is offered with a choice of 165ps Skyactiv-G petrol or 150ps and 184ps Skyactiv-D diesel. In the UK the 20 model 2022 Mazda CX-5 line- up features five trim levels: SE-L, Newground, Sport, Sport Black and GT Sport. For the first time, individual model grades feature subtle styling differentiation to give customers the Suzuki GSX-S1000GT BMW 2 Series Active Tourer 46-49.qxp_Layout 1 03/11/2021 10:46 Page 3www.blmforum.net Business Link 49 AUTOLINK option of choosing a CX-5 with a unique character and focus. The three stand out trim grades: Newground, Sport Black and GT Sport each have a distinct personality to ensure the CX-5 range offers more choice than ever before. Although the prices will vary between models, the Mazda CX-5 pricing is set to begin at only £27,845. Suzuki GSX-S1000GT Suzuki has revealed its new GSX- S1000GT, a new sports-tourer designed to take riders further, faster, without sacrificing comfort and practicality; it’s ready to power your journey in style. Following a mantra of performance, distance, connection, the new GT provides all-day riding ability in a package designed to cover distances effortlessly, thanks to its characterful-yet-smooth 152PS engine, agile chassis and wind-cheating bodywork, and comprehensive suite of electronic rider aids and smartphone connectivity. Designed to be able to cover distances quickly and comfortably, the GT’s upright riding position is cocooned by wind- deflecting bodywork and a screen capable of diverting the air flow without hampering vision when being ridden sportily. A plush rider’s seat is complemented by a comfortable pillion pad with easily reached grab rails and ample legroom, while optional hard luggage can accommodate full face helmets, ensuring the GT makes light work of two-up touring. The new model is expected to be available soon, with an RRP of £11,599. Mazda CX-5 46-49.qxp_Layout 1 03/11/2021 10:46 Page 4Next >