It’s that time of year, when Business Link Magazine invites the region’s business leaders to offer up their predictions for the year ahead.
It has become something of a tradition, given that we’ve been doing this now for over 30 years.
Here we speak to Jane Whitham, PR director at Sheffield-based Altitude PR.
Some things won’t change in 2023. We’ll still live in an increasingly complex world filled with uncertainty and it’s highly likely that information overload, in both our personal and professional lives, will continue.
But the good news is that by thinking and acting differently, we can stand out and cut through the noise.
One of the ways to understand and then change perceptions towards your brand, product or business is by using data.
Data insight is going to be huge in 2023 and this starts with businesses making use of the untapped data and insight they’ve got at their fingertips.
Data gives companies the opportunity to better understand their stakeholders and tailor their communications accordingly. In the PR industry, like any industry, knowing your audience, developing relationships, and building trust is everything.
One of the challenges we’re all likely to face in the next decade will centre on whether we trust what we read and see. As more and more digital content is produced by Artificial Intelligence (AI), how will we accurately distinguish between what is authentic and fake?
Trust will become more important than ever as societal change continues. That means investing in data, understanding perceptions, and communicating carefully will be paramount. Only with insight and good communication can we build familiarity, confidence and trust.
