Friday, May 23, 2025

Jaywing acquired by Stubben Edge to boost fintech marketing capabilities

Stubben Edge Group has acquired Jaywing’s UK operations in a move designed to strengthen both companies’ offerings at the intersection of financial technology and data-driven marketing.

Jaywing, a long-standing agency with a 25-year track record in data science, artificial intelligence, and integrated marketing, will bring its analytics and creative capabilities into Stubben Edge’s expanding fintech platform. The deal is expected to accelerate product development and service innovation across both businesses, particularly in delivering measurable growth solutions for financial services clients.

Stubben Edge, known for its technology-first approach to insurance and financial services, continues to scale its operations through strategic acquisitions. Adding Jaywing enhances the group’s capacity to provide marketing, data, and AI-led insights as part of its broader financial solutions.

The acquisition also gives Jaywing access to new markets and resources, positioning the team to offer more comprehensive, end-to-end services to clients navigating complex, regulated sectors.

This move reflects a broader trend in the financial services industry, where the convergence of marketing intelligence and fintech innovation is becoming critical to competitive advantage. Jaywing will operate as part of the Stubben Edge Group going forward, contributing its expertise to support continued client growth.

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