Joëlle Jenny, the UK’s Ambassador to Denmark, visited Greater Lincolnshire as part of a national roadshow aimed at strengthening economic links between the UK and key global markets. This initiative, led by Foreign Secretary David Lammy, is designed to support local businesses in accessing new growth opportunities and increase international trade across the UK.
The roadshow brings top British diplomats to regions across the UK, where they work closely with local businesses and leaders to build partnerships and identify growth prospects. Ambassador Jenny’s visit focused on expanding ties with Denmark, now the UK’s 23rd largest trading partner. In 2024, UK-Denmark trade reached £15.4 billion, with Greater Lincolnshire firms already benefiting from Danish investments, particularly in offshore wind power.
During her visit, Ambassador Jenny toured Ørsted’s operations in Grimsby, one of Denmark’s leading offshore wind developers, and met with Greater Lincolnshire Mayor Andrea Jenkyns and local business leaders at Immingham Docks. The roadshow is part of a broader strategy to enhance the UK Government’s international trade and investment efforts, in line with the UK’s Modern Industrial Strategy and Trade Strategy.
Key sectors like food, advanced manufacturing, and logistics play a vital role in Greater Lincolnshire’s economy, making it an attractive destination for international investment. Local leaders are hopeful that this initiative will attract further growth and enhance the region’s global presence.
