Small business owners are increasingly turning to technology and sustainable practices to tackle operational challenges and reduce costs, according to recent research from Smart Energy GB.
The study reveals that over 84% of small business owners are confident in using new digital tools, with a significant focus on automating time-consuming tasks. Key areas for automation include accounting, invoicing, customer communication, marketing, and tracking energy costs.
Financial pressures are also a concern, with 22% of respondents identifying energy costs as a significant burden. Despite this, only 24% feel completely in control of their cash flow and financial planning.
Sustainability is also a growing consideration for small businesses. The research shows that 84% of owners see sustainability as an important factor in their decision-making. Many are now considering eco-friendly technology, with 73% more likely to invest in sustainable tech if it offers a cost benefit. Additionally, 31% of respondents say they are responding to customer demand for more sustainable practices.
Efforts to reduce environmental impact include waste reduction (30%), energy-saving initiatives (25%), and upgrading to more energy-efficient technology (22%). For many, these measures are seen as both environmentally responsible and beneficial for long-term business sustainability.
