Frozen food retailer Heron Foods is targeting expansion despite recent workforce reductions. The Hull-based company, which operates over 340 locations, revealed a drop in its workforce to 5,519 employees in the last financial year, following the loss of around 250 jobs.
However, the company has committed to opening 10 new stores in its current financial year, aiming to create new job opportunities. The expansion will primarily focus on the North and Midlands regions, though specific locations are yet to be confirmed.
Heron Foods is also considering relocating some of its existing stores to larger sites in order to improve the customer experience and increase foot traffic. The company is actively exploring new properties through both internal and external channels.
Alongside this, Heron is investing in refurbishments of its current stores to enhance sales and customer engagement. The company remains focused on cost control, a vital aspect for a discount food retailer, while continuing to invest in its infrastructure to streamline retail operations and distribution.
The company is also reviewing plans for potential expansions within its distribution network, although these are still in the early stages.
