Leeds-based travel operator Jet2 has reduced its winter seat availability by 200,000, lowering total capacity from 5.8 million to 5.6 million, citing increased uncertainty in consumer demand.
The company now expects full-year earnings to fall at the lower end of previous forecasts. Customer booking patterns have shifted, with a growing number of holidays being reserved closer to departure dates, which limits visibility and constrains pricing growth.
Summer 2025 package holiday passenger numbers rose by 2%, down from 8% the previous year, while flight-only passengers increased by 17%.
The company plans to adjust its marketing strategy following the viral circulation of its Jess Glynne advertising jingle on social media platforms, which users have widely repurposed.
Jet2’s announcement coincided with share price declines. Its own shares fell 15%, easyJet experienced an initial 4% drop, and IAG shares dipped before recovering slightly. Analysts note the late booking trend may be influenced by a hot early summer and broader economic uncertainty.
