Beech Tree Private Equity has invested in UK-based data and AI services provider Simpson Associates to accelerate its expansion in regulated sectors. The York-headquartered firm, which also operates from Sheffield, works with clients across policing, blue-light services, financial services, healthcare, higher education, and government.
Simpson Associates partners with leading technology vendors, including Microsoft, Databricks, and IBM Cognos, providing end-to-end data and AI services that span strategy, platform build, and managed operations. Its team of more than 100 specialists supports organisations in turning complex datasets into secure, scalable, and actionable intelligence.
The new partnership with Beech Tree will fuel organic growth, broaden the company’s sector-specific offerings, and enhance its capabilities in emerging technologies such as agentic AI. The investment will also support potential acquisitions aimed at strengthening its service portfolio and market presence.
Giles Horwood, CEO of Simpson Associates, commented:
“I’m delighted to be partnering with Beech Tree in this next phase of our growth. We’ve built a strong relationship with the Beech Tree team, and their deep sector knowledge and aligned culture & values, makes them the ideal partner for this next chapter.
Our mission is to help organisations in regulated industries design, build, and run trusted data and AI platforms securely that deliver improved decision-making and efficiency. With Beech Tree’s backing, we’ll continue to invest in new technologies and capabilities to deliver even greater value for our customers.”
The move positions Simpson Associates for its next stage of growth as demand for data governance, security, and analytics continues to rise across regulated industries.


