Seat Unique has renewed its partnership with Leeds Rhinos as the official hospitality provider at AMT Headingley Stadium, extending its growing footprint across the Betfred Super League. The company now works with five major clubs — Leeds Rhinos, Wigan Warriors, Warrington Wolves, St Helens, and Hull FC — consolidating its position as a key player in the premium sports hospitality sector.
Through its technology platform, Seat Unique enables fans and corporate clients to book matchday experiences directly online, streamlining access to VIP seating, dining, and event packages. The company’s model has seen continued growth, with a 23% year-on-year increase in ticket sales between 2024 and 2025.
The renewed agreement with Leeds Rhinos continues Seat Unique’s role as the club’s exclusive online hospitality sales partner, providing access to premium packages at one of rugby league’s most recognisable venues. “We’re proud to renew our partnership with Seat Unique as we head into what promises to be a thrilling 2026 season,” added Ben Turnbull, Commercial Manager at Leeds Rhinos. “Our award-winning hospitality facilities at AMT Headingley Stadium continue to set the benchmark in rugby league, and Seat Unique’s cutting-edge technology has been instrumental in making these premium experiences more accessible than ever. Together, we’ve achieved record-breaking online hospitality sales, and this renewal reflects our shared ambition to keep raising the bar for our fans, partners, and corporate guests.”
The partnership renewal comes as the sport prepares for a high-profile calendar, including the return of the Rugby League Ashes series. Seat Unique’s broader network now spans sports and entertainment organisations including the England and Wales Cricket Board, Chelsea FC, and the Welsh Rugby Union, underlining its expanding influence in the live events and corporate hospitality market.
