Marking the launch of Pinchbeck Marketing & Advisory, founder and director James Pinchbeck has completed a 181-mile charity bike ride from Hull to Cambridge, covered in just over two days across the weekend of 25th October.
The route symbolically followed the areas Pinchbeck Marketing & Advisory serves: East Yorkshire, the East Midlands and the East of England, with clients also supported throughout the UK including London.
With thanks to sponsors Diony and Vibrant Colour, and the generosity of colleagues, clients, friends and family, James has raised an incredible £1,360 for Prostate Cancer UK, with further donations still being welcomed on JustGiving.
Commenting on the ride, James said: “I was due to take part in Sir Chris Hoy’s Tour de 4 in Glasgow in September, a ride organised to raise funds for Prostate Cancer UK and promote awareness of stage 4 cancer. Unfortunately, I was unable to take part, so it seemed even more fitting to undertake this ride instead.
“The route reflects not just a fundraising challenge, but the geography of my career and network – places where I’ve worked with businesses, boards and professional firms over the past 25 years. It feels like a fitting way to start this new chapter – with purpose, challenge and momentum.”
After more than two decades leading and delivering the marketing strategy for one of the UK’s fastest-growing accountancy firms, James Pinchbeck’s new venture, Pinchbeck Marketing & Advisory, offers strategic marketing consultancy, fractional marketing leadership and non-executive and board advisory services to ambitious businesses and organisations.
James, formerly chief marketing officer and marketing partner at Streets Chartered Accountants, played a key role in helping the firm grow from a regional £5 million practice to a £40 million, 35 office group with an international footprint.
Prior to joining Streets, James worked in marketing and business consultancy, supporting clients across professional services, food and drink, manufacturing, engineering, technology and the public sector.
Alongside his executive career, he has held and continues to hold numerous board and chair roles in business, enterprise and education, including past chair of Lincoln College Group, chair of the University of Lincoln International Business School Advisory Board, and chair of the Greater Lincolnshire Growth Hub Business Advisory Board, as well as leading enterprise agency The Growing Enterprise Group, which supports enterprise across the East Midlands, East of England and London.
Pinchbeck Marketing & Advisory provides strategic marketing consultancy, fractional CMO leadership and non-executive advisory services to scale-up enterprises, owner-managed businesses, professional firms and the third sector. Alongside marketing leadership and brand strategy, the consultancy helps boards and leadership teams enhance governance, improve decision-making and align marketing performance with organisational purpose and accountability.
James is particularly keen to help organisations navigate the opportunities and challenges of AI in marketing, ensuring performance is measured, meaningful and aligned to long-term sustainability.
Following the successful launch of Pinchbeck Marketing & Advisory, and as 2025 comes to an end, instead of sending Christmas cards, the firm is offering something a little more meaningful. Reflecting on the year, James said: “I am genuinely grateful for the support, conversations, encouragement, and introductions I’ve received along the way. So, as a thank you, I’m offering two organisations a free half-day marketing consultancy session for 2026.
“This is ideal for founder-led, owner-managed or scaling businesses who want clarity, direction or a fresh perspective on their marketing. The session can cover anything from strategy and messaging to brand positioning, digital presence or lead generation.”
If you think this could help your organisation — or if you know a business that would benefit — simply use the contact form on the Pinchbeck Marketing & Advisory website to express interest or nominate a business. Applications close on 31 December 2025.
