A sustainability film created by ABP in collaboration with creative agency, Polar Media, has won Bronze in the ‘Best Animation’ category at London’s prestigious Lens Awards.
Created by ABP, the UK’s largest port operator, the film helps tell the story of ABP’s sustainability journey and celebrates the launch of the company’s first ever sustainability strategy ‘Ready for Tomorrow’. With a female protagonist, the film invites audiences to see the world through the eyes of a woman who progresses through different stages of her life and maritime career, whilst witnessing and helping deliver various green energy infrastructure projects enabled by ABP’s ports.
She travels from Immingham up on the Humber, where she sees the growth of green hydrogen and carbon capture and storage to Port Talbot in Wales, where the exciting floating offshore wind industry is in bloom. Along the way, she meets different animals from a seal to kittiwakes, all serving as a reminder that industrial progress needs to go hand in hand with protecting biodiversity to create a sustainable future.
An original scored soundtrack was created especially for the project as well as a voiceover delivered by a woman in her 50s, in an effort to address the noticeable absence of these types of voices in the majority of B2B corporate videos.
Max Harris, ABP Head of Strategy and Sustainability, said: “We are very proud of what we have achieved with the ‘The Voyage’. We see it as a tool to highlight the important role ports are playing in decarbonising the UK. It was a very rewarding project and I would like to thank our team and Polar Media who helped bring this vision to life.
“We hope the film is accessible for people from all ages and backgrounds who may be unfamiliar with what we do in the ports industry. The low-poly animated style also set the creative for the other assets in our ‘Ready for Tomorrow’ sustainability strategy campaign, including school competition posters, documents and more.”
