Accu, a Huddersfield-based e-commerce company, has taken over the naming rights of the stadium from John Smiths in a deal set to last until at least 2030. The partnership sees the stadium renamed Accu Stadium, effective immediately.
This move highlights the strategic alignment between the football club and Accu, with both entities sharing a vision for innovation, local pride, and community development. The agreement will also support Huddersfield Town’s future investments both on and off the pitch.
Accu, which supplies components globally and employs over 130 staff, is committed to sustainability, including net-zero goals, and plans to collaborate with the club on various community projects. These include education-driven STEM outreach, community development, and enhanced fan engagement during match days.
The stadium’s new identity will debut at a friendly match against Burnley FC on 26 July 2025. The partnership marks a new chapter in Huddersfield’s sporting landscape, with Accu joining as the club’s primary sponsor, taking over from Heineken, who will continue as a partner under a new pouring rights agreement.
