T&R Theakston, the North Yorkshire-based brewery, has secured a national listing for its alcohol-free ale, Nowt Peculier, with UK supermarket chain Sainsbury’s. The product will be stocked in 170 stores nationwide as part of the company’s push into the growing 0.0% ABV category.
Nowt Peculier is a non-alcoholic version of Theakston’s flagship ale, Old Peculier. According to the brewery, it was launched earlier this year and sold over 15,000 bottles in its first two months. The product uses advanced filtration technology to maintain the flavour profile of the original, aiming to meet rising demand for alcohol-free options among traditional ale drinkers.
Theakston also expands distribution to the on-trade market via Heineken, Star Pubs, LWC, and other wholesalers. Discussions with additional off-trade retailers are underway to extend its national footprint further.
