Friday, September 26, 2025

Business leaders urged to grab a bag as CEO Sleepout comes to Sheffield

A homelessness crisis is unfolding in plain sight – and Sheffield’s business leaders are being urged to step up to tackle it.

Exclusive new figures obtained by the charity CEO Sleepout show that, on average, around 43 people sleep rough in the city each night.

The statistic, obtained via the Freedom of Information Act, comes ahead of the charity’s first ever fundraiser in the city.

The Sheffield CEO Sleepout takes place on Monday November 10 at Steel City Stadium.

It is one of several new sleepouts for the charity this year, amid a backdrop that has seen the UK reach record levels of homelessness.

Around 354,000 people in the UK are now homeless – including 161,000 children. With that in mind, the charity’s CEO sees little cause to celebrate the new fundraisers.

“We shouldn’t still need to do this, but the reality is that more people are struggling than ever before,” said Bianca Robinson. “When you join a CEO Sleepout, you’re not just raising funds – you’re sending a message of solidarity and showing that the business world cares about the most vulnerable in our society.

“And you don’t need to be a billionaire to make a difference – just one night, a sleeping bag, and the courage to care.”

And this year, CEO Sleepout has launched a new campaign aimed directly at Sheffield’s business community.

Called ‘At Your Doorstep’, the campaign acts as a blunt wake-up call to the county’s business community to highlight how they are uniquely positioned to transform lives for the better.

“Homelessness is no longer hidden. It’s everywhere. It’s on our commute, outside our offices, in our communities – it’s at our doorstep,” said Bianca.

“That is what the ‘At Your Doorstep’ campaign is trying to reinforce. While businesses and entrepreneurs have been hit in recent years by the likes of the National Insurance hike, they remain the wealth creators. And with that comes responsibility.

“And you don’t need to be a billionaire to make a difference – you just need a sleeping bag, one night, and a big enough heart to help.”

One of the charity’s big local supporters is the Sheffield firm Differentis. The IT strategy specialists’ founder Dave King is taking part in this year’s sleepout and urged local entrepreuners to “step up now.”

“We’re fortunate at Differentis to work with incredible organisations around the world, but the reality is that in 2025 we still have people in our city without a roof over their heads or food in their bellies,” said Dave.

“That contrast really struck me — how can we celebrate innovation and investment on one hand, while ignoring people sleeping on the streets on the other? That’s why CEO Sleepout matters, and why I wanted to throw my weight behind it.

“We have the power as a city to take action and set an example that can be replicated elsewhere. If local businesses and individuals step up together, we can make a real, lasting difference. Homelessness isn’t someone else’s problem to solve. It’s on all of us. CEO Sleepout Sheffield is a practical way to get involved and make a difference.

“Don’t look back in years to come wishing you’d done something; this is our opportunity to step up now.”

Participants at the CEO Sleepout will brave the cold for a night outdoors at the stadium and Prof Chris Low, Chief Executive of Sheffield Olympic Legacy Park, will be among them.

“I’m delighted to be taking part in the CEO Sleepout at Steel City Stadium,” he said. “With Sheffield Olympic Legacy Park’s focus on improving the health and wellbeing of the population, it’s important that our reach extends to support our most vulnerable communities.

“I’m looking forward to welcoming other business leaders to the Park and being part of something that will help change the lives of local people facing hardship and homelessness.”

While the conditions are typically tough, Bianca said the experience of a sleepout is unforgettable – and one that shifts mindsets and save lives.

“There’s always laughter and while it’s cold, people come back every year because it matters,” she added. “If you’ve done well in business, this is your chance to do good in the world.”

Scott McCabe, director of Scarborough Group International, added: “At Scarborough Group and through our charitable arm, the Scarborough Group Foundation, we are passionate about creating spaces and opportunities that strengthen communities and improve lives.

“Hosting the first ever CEO Sleepout in Sheffield at Steel City Stadium is a powerful example of how this venue can be more than just a place for sport and business, it can also shine a light on important social issues and inspire collective action.

“We are proud to support an initiative that not only raises vital funds to tackle homelessness and poverty, but also reflects our commitment to wellbeing, inclusivity and leaving a positive legacy in the city.”

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemichaving a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.








Latest news

Related news