With how many competitors each business has, it can be difficult to carve out a niche and market share. As a business, you must not only be recognisable but also memorable so that people think about your business first when they look into your niche or certain products and services. Creating a great brand identity is a great first step, but it is not always enough. You need to continuously push your brand if you want to be successful. But how can businesses do this?
Leverage Other Business’s Platforms
Your business has likely established visibility on its own platforms such as its website. The one challenge businesses come across when they do this is continuously reaching the same people and their reach is then limited by this. Leveraging other people’s platforms helps a business reach new audiences so it can push its branding to them.
One of the most common ways of doing this is guest blogging. Guest blogging is an essential component of content marketing as it broadens your reach and pushes your brand in front of new audiences and potential customers.
Another way is cross-posting opportunities on partners’ social media channels. Doing this often can produce the same results (sometimes better) as guest posting.
Communicate Your Brand Every Chance You Get
The reason there are so many recognisable brands is because they have been shown to us so many times that we do not have to look twice to know which ones they are. If you think of a popular beverage brand, you are likely thinking of a company whose brand identity is made up primarily of a particular shade of red and white.
These large businesses have made this possible by showing us their brands’ visual identities wherever they can. For your business to be this recognisable, you also need to put it in front of people as much as you can. A good way of doing this is ensuring your brand’s colours, fonts, and logos are included in everything from your website and online ads to your brochures and letters.
The visual and communicative elements you use should be the best representation and reflection of your business. Working with a brand design agency like Ice House Design can help you come up with the best materials to use in branding. They work with all kinds of businesses to create unique and memorable brand designs. Ice House Design work with you to find the best way to communicate your business’s purpose to the world and to give you an advantage over your competition.
Create Shareable Content
Creating shareable content is a great way to reach new audiences on different social media platforms. The best thing about doing this is that you do not have to do the hard work of using the brand yourself as everyone sharing your content does so for you.
Get started with infographics as they are very shareable and move on to other types of content.
For a business to keep growing, it has to continuously reach out to and attract new customers, and thus the business must always be looking for opportunities to do this. Fortunately, there are lots of ways to do this, and the methods outlined above are just a place to start.
