Canonbury Healthcare has extended its digital marketing partnership for a fourth year, confirming a renewed commitment to SEO activity and the consolidation of its PPC work under the same agency.
The UK-based podiatry supplier, which supports clinicians, training providers, and foot health practitioners nationwide, is shifting to a single-agency model to tighten workflows and improve strategic consistency across channels.
The company first appointed its current SEO provider in 2022 to improve visibility across core commercial categories and strengthen the structure of its online catalogue. The programme has focused on refining navigation, elevating high-value category pages, and improving conversion performance. The cumulative gains have led Canonbury to reappoint the agency several times.
Sales Director, Alex Hill, at The SEO Works said, “Seeing Canonbury renew for the third time is the ultimate vote of confidence in our team. The team on this campaign has worked exceedingly hard, and so it’s fantastic to see such excellent results. Utilising our abilities as an integrated agency by bringing on their Google Ads as well is an obvious next step for them, and we know we can deliver an excellent strategy for their business here too.”
Canonbury previously outsourced PPC to another provider. A recent internal review prompted the decision to consolidate paid and organic search under one roof to improve communication and streamline campaign management.
Brian McArdle, ECommerce Manager at Canonbury, said, “We’ve worked with The SEO Works for our SEO since 2022 and have consistently found them excellent to partner with. They take the time to truly understand our business and provide thoughtful, data-driven recommendations that align with our brand strategy. The positive results we have seen have given us such confidence that we chose to bring them onboard for our PPC as well in November 2025. We’re certain that having them manage both our paid and organic search will strengthen our brand presence and help us operate more efficiently as a business.”
The next phase of the partnership includes developing new digital resources for podiatry professionals, with plans for in-depth educational content and expanded paid search activity targeted at clinical suppliers, institutions, and practitioners entering the sector.
