Coastal businesses in Skegness and Mablethorpe are experiencing a significant decline in visitor numbers compared to last year. Economic uncertainty is leading many families to reduce or cancel holiday plans, impacting businesses that rely heavily on tourism.
Councillor Courtney Robinson, representing Mablethorpe, highlighted the struggles faced by local businesses. Many regular visitors are cutting down their trips, with some making just one visit per year instead of several. This has left businesses depending on the summer holiday period for survival. Coastal communities, already economically disadvantaged, are particularly vulnerable when tourism drops.
Mary Powell, the council’s tourism manager, noted that all seaside resorts are facing similar downturns. She explained that when finances are tight, holidays are often the first expense families cut, leading to shorter stays and last-minute bookings that are harder for businesses to manage. The council is ramping up efforts to promote the coast during the summer and autumn months, though the current national mood presents additional challenges.
There is also a push to attract a younger demographic to coastal areas, traditionally favoured by older generations. Local leaders believe that re-engaging with younger visitors could be crucial in sustaining the local tourism economy, which contributes £3bn annually to Lincolnshire’s economy, though still below pre-pandemic levels.
